Not a spreadsheet.
A story in three parts.
Who’s watching, where they find her, and the videos that travel. Every number here comes straight from her dashboards.
20.3M views all time 0
YouTube subscribers. Parents and families, most of them 25 to 44.
▲ 876% on Facebook 0 views
a month across YouTube, Facebook, Instagram and TikTok.
all since August 0 videos
past 100,000 views each. The 46 videos on this site have 1.6M views between them, and the newest hit passed 690K in its first week.
One video, every platform
7×Every video goes to YouTube, Instagram, Facebook, TikTok and Pinterest. Together that’s 7× the views YouTube alone gets.
353Kviews on 8 Halloween videos in October. Seasonal launches land here.
198×more Instagram views than followers in 30 days. The algorithm keeps carrying her to new parents and families.
Where people watch
Facebook184Kviews, last 28 days▲ 876% month over month
Instagram71Kviews, last 30 days98% from people who don’t follow yet
YouTube58Kviews, last 28 days+105% watch time vs. last year
TikTok18Kviews, last 28 days65% women · 61% United States
Biggest hits
Read from YouTube Studio, Facebook, Instagram and TikTok on November 1, 2026. Video totals add up every platform; Facebook counts cover the last 28 days, so totals are on the low side. Each video’s views were read again on November 10, 2026, on all four platforms.
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